Rochester: 585.473.3590
Batavia: 585.344.1850
Lockport: 716.304.2102

Deanna LaPier

Financial Advisor


Direct: 585.340.2236

FINRA's BrokerCheck

Deanna has been involved in helping people navigate the business world throughout her entire professional career. Prior to her transition to Wealth Management, Deanna showed a sharp and entrepreneurial passion for business as evidenced by the fact that she owned several property and casualty insurance agencies in the greater Rochester area over the course of her career.

Through her experience with people of all backgrounds paired with her spirited approach to life, she skillfully forms productive working relationships with her clients. She believes that a good Financial Advisor familiarizes themselves with the particulars of each client’s unique needs and works to provide the best financial plan for each individual. This approach isn’t only about being knowledgeable of market trends, but also includes getting to know her client’s long and short-term goals and working together to create a plan best suited to their needs.

Her love for people extends to her community, which she regularly demonstrates by actively volunteering, including teaching budgeting and financing techniques to young students in local schools. Deanna loves living in Webster, and when she’s not working hard or volunteering, she’s throwing her endless energy into planning her latest themed party, enjoying the coast with her daughter, or trying to stop the deer from eating her prized daylilies.

We provide advice and direction that comes not just from market expertise and experience, but from listening to you, our client. We place you at the center of your financial plan.

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