Brighton Securities Corporate Privacy Statement

Brighton Securities Corp. and Brighton Securities Tax Services Inc., each wholly owned by Brighton Securities Holdings Inc. (collectively “Brighton”, “we”, “us”) is committed to protecting your privacy and safeguarding your personal and financial information.  You trust us with sensitive information, and we honor that trust by handling it responsibly and securely.  

This Privacy Statement also explains how we collect, use, and protect information when you visit our website. By using our website, you agree to the practices described in this statement. We may update this statement from time to time, and the most recent version will always be posted on this page.

• We do not sell your information.

• We maintain strict security standards to prevent fraud and unauthorized access.

• We continue to protect your privacy even if you are no longer our customer.

Documents:

CCPA Privacy Notice

GLBA Privacy Notice

Text Message Terms & Conditions

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily submit through forms or interactions on our website. This may include:

• Name

• Email address

• Phone number

• Mailing address

• Billing or payment information (if applicable)

• Any other information you choose to provide

We collect this information only when it is submitted intentionally (for example, when filling out a contact form, requesting a quote, signing up for updates, or otherwise reaching out to us).

Non-Personal / Technical Information

When you visit our website, we automatically collect certain technical data to help us understand how our website is being used. This may include:

• Browser type and version

• Pages visited and time spent on each page

• Referring website

• General location (city/state level only)

• IP address

• Cookie and tracking data

This information does not identify you personally and is used to improve website functionality, user experience, analytics, and security.

Why We Collect and How We Use Information

Brighton collects and provides access to customer information, including Non-public Personal Information (“NPI”) and Personally Identifiable Financial Information (PIFI), within the firm and to nonaffiliated companies with whom we have entered into agreements so that we may conduct regular business, administer, manage, service, and provide related services for client accounts.  Such information includes but is not limited to:

• Information we receive from client applications such as name, social security number, address, assets, income, investment experience, etc.

• Information about your transactions with us or others such as account information, payment history, parties to transactions, etc.

• Information concerning your account transactions.

• Information about your financial products with Brighton.

More generally, we use the information we collect for the following purposes:

• Responding to inquiries or requests

• Providing services or information you have requested

• Improving our website and services

• Enhancing security and preventing misuse of the website

• Internal reporting and analytics

• Complying with legal obligations

• Protecting our website and business operations

We treat the confidentiality of your personal information as a standard practice; you don’t need to request it.  We do not sell your personal information, and we do not share customer information with affiliates of Wells Fargo Clearing Services, LLC or with outside companies, except in limited circumstances as permitted or required by law.  For example, we may share information to help prevent fraud, respond to regulators or government agencies, or comply with legal obligations such as subpoenas.  We may also provide limited information to trusted third-party service providers who support our website, analytics, advertising, or business operations — and only as necessary for those services to function — such as mailing account statements, or to companies whose shares you own so they can maintain accurate shareholder records. 

How do we protect your information?

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no online transmission or storage system can be guaranteed to be fully secure. Some of the ways we protect your information include 

• maintaining clear and comprehensive policies and procedures

• continually enhancing our security protocols to meet and exceed industry standards

• validating your identity prior to disclosing your account information (both electronically for online access and verbally when speaking with you over the phone or internet)

• through the use of technology such as firewalls and encryption software

How can you help us protect your information?

Some of the precautions you can take to help us protect your information include

• Do not disclose your account information, personal identification numbers, passwords/code words to others

• Never provide confidential information to unknown callers.  If you are unsure if the person you are speaking with is calling from Brighton, hang up and call us directly at (585) 473-3590

• When accessing your account online

• Be sure to use a secure device with current anti-virus protection

• Be sure to use a secure internet service with password-protected WiFi

• Log out of the application and exit the browser as soon as you finish using it

• Never open emails from unknown sources

Customer Identity Verification

Under the USA Patriot Act, Brighton is obligated to verify the identity of each customer opening a new account.  We will ask for your name, address, date of birth, and other NPI that will allow us to identify you, including asking to see your driver’s license or other government-issued identification. Please understand that if we are unable to verify the identity of all the owners of any account within a reasonable time, we may, at any time, at our sole discretion, without providing advance notice, close the account. 

Accurate Information

We strive to maintain accurate information about you and your accounts.  If you ever believe that our records contain inaccurate or incomplete information about you, please let us know immediately so that we can correct any inaccuracies as quickly as possible.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the data we hold about you

• The right to request corrections

• The right to request deletion of your personal information

• The right to withdraw consent for communications

To submit a request, please contact us using the information below. For additional rights specific to California residents, please review our CCPA Privacy Notice, and for the privacy of your financial information, please review our GLBA Privacy Notice, both linked above.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their policies before providing any personal information.

Cookies and Tracking Technologies

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. 

Our website may use cookies, pixels, tracking scripts, and similar technologies to:

• Enhance website functionality

• Analyze website traffic

• Improve user experience

• Support advertising and marketing efforts

You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Disabling cookies may impact certain features of the website.

Contact Us

If you have any questions about this Privacy Statement or how your information is handled, please contact us at:

Brighton Securities
(585) 473-3590