Brighton Securities Corporate Privacy Policy
Brighton Securities Corp. and Brighton Securities Tax Services Inc., wholly owned by Brighton Securities Holdings Inc. (collectively “Brighton,” “we,” “us”), are committed to protecting your privacy and safeguarding your personal and financial information. Whether you visit our website, communicate with us digitally, or work with one of our Financial Professionals, we handle your information responsibly, securely, and in accordance with federal and state laws.
How We Collect Information
We collect information in three ways:
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Information you provide, such as your name, contact details, or information submitted through forms or when communicating with us.
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Information collected automatically, including pages visited, browser type, IP address, general location, and cookie or tracking data used to improve website performance and security.
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Information related to financial services, such as income, Social Security number, account balances, transaction history, and other data needed to open accounts, process transactions, or meet regulatory requirements.
We may also receive limited information from advertising platforms, analytics providers, custodians, or CRM systems to support our business operations.
Text Messaging
If you choose to communicate with us by text:
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You agree to receive conversational and informational messages.
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Message and data rates may apply; frequency may vary.
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You may opt out at any time by replying STOP.
We do not send marketing or promotional offers by text, and we do not sell information collected through text messaging.
How We Use Your Information
We use information to:
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Process transactions, maintain accounts, and meet regulatory obligations
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Respond to inquiries and provide services
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Improve website functionality, security, and user experience
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Support analytics, reporting, and advertising performance
We do not sell your personal information.
Sharing Information
We may share information with:
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Trusted service providers supporting website operations, analytics, IT/security, or business functions
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Custodians, affiliates, and vendors who help deliver financial services
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Regulators, auditors, or law enforcement when required
We do not share information for joint marketing and do not allow vendors to sell information collected through our digital tools or text messaging.
Cookies & Tracking
Our website uses cookies, pixels, and similar technologies to enhance functionality, analyze traffic, and support advertising tools such as Google and Meta. You may disable cookies in your browser, though some features may not work properly.
Your Privacy Rights
Depending on your location, you may have rights to:
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Access the personal information we hold
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Request corrections
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Request deletion
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Opt-out of certain communications or advertising tools
Children’s Privacy
Our website and digital services are not directed to children under 13, and we do not knowingly collect information from them.
Data Protection
We use physical, electronic, and procedural safeguards to protect your information.
Learn More
For complete details, please review our full policies:
Contact Us
privacy@brightonsecurities.com
585.473.3590
1703 Monroe Avenue,
Rochester, NY 14618