Christina Gregory
Marketing Director
E-Mail: cgregory@brightonsecurities.com
Direct: 585.340.2204
As a graduate of St. Bonaventure University, Christina serves as our firm’s Marketing Director, leading the vision, strategy, and execution of Brighton Securities’ integrated marketing platform with a strong emphasis on digital marketing, brand growth, and client acquisition. She is responsible for shaping the firm’s go-to-market strategy, elevating brand positioning, and driving measurable results across all channels. Christina directs the marketing team and strategic partners to align marketing initiatives with the firm’s broader business objectives, ensuring a consistent, data-driven approach to growth.
She oversees the firm’s entire digital ecosystem—including website strategy, SEO/SEM, social media, content marketing, email campaigns, and digital advertising—leveraging analytics and performance insights to continuously optimize engagement, lead generation, and conversion. Christina leads the development of comprehensive, multi-channel marketing campaigns that integrate digital-first strategies with traditional advertising, public relations, events, and community engagement to maximize reach and impact.
In close collaboration with the firm’s financial advisors, Christina designs and executes customized marketing strategies tailored to individual business goals, target audiences, and growth plans. She manages advisor marketing budgets, develops scalable content strategies, and ensures each advisor benefits from a cohesive, high-performing marketing presence. Her approach blends strategic planning with hands-on execution, ensuring that every initiative is aligned, measurable, and results-oriented.
Known for her ability to bridge strategy and execution, Christina ensures that Brighton Securities’ brand remains consistent, compelling, and forward-thinking across all platforms—strengthening client relationships while expanding the firm’s market presence.
As a native of Webster, NY, she enjoys taking full advantage of all that the Greater Rochester area has to offer. Outside of the office, Christina enjoys staying active— skiing and snowmobiling in the winter, as well as golfing during the warmer months—and spending summers boating on Sodus Bay.