As we approach our 45th anniversary, all of us have been discussing what it means to be part of Brighton Securities. The most common refrain across clients and staff was a feeling of unity, teamwork and family.

Staff said they feel like their colleagues inspire them to be their best self, everyday, and that this translates to superior personal service to our clients. They described a work environment that is comfortable and supportive while still encouraging personal and professional growth and achievement. At Brighton Securities, we're all committed to providing our clients with exemplary personal service, and our commitment to that common goal means we're motivated to work together across age, gender, title, department and tenure.

Today, after a collaboration with the (truly awesome) local design firm RNY Day, we're proud to announce our new brand identity. We've changed a lot over the last 44 years - we're bigger, more creative, and more diverse than ever before in the history of the firm - but what hasn't changed is what makes us great: we're a team. Our new logo reflects that sense of unity, while our commitment to our name, Brighton Securities, underscores a respect for our roots and a gratitude for our past years of success. Drive by our office on Monroe Avenue and you'll notice our company green is brighter, but our location remains unchanged since our founding in 1969. We're a local firm and proud of it; just look at the photos on our new website (by photographers Anthony Fleming & Brandi Kay ) of our advisors in their favorite places around Western New York.

We're so excited to share this new brand identity with you! Stay tuned as we unveil new elements throughout the month (the funny Ogilvy-inspired print ad on the back cover of RBJ's Top 100 list is just the beginning).

And finally, from all of us on Team Brighton: thanks for inspiring us to be our best, everyday.


Alexandra Conboy, CEO

(This article contains the current opinions of the author but not necessarily those of Brighton Securities Corp. The author's opinions are subject to change without notice. This blog post is for informational purposes only. Forecasts, estimates, and certain information contained herein should not be considered as investment advice or a recommendation of any particular security, strategy or investment product. References to specific securities and their issuers are for illustrative purposes only and are not intended and should not be interpreted as recommendations to purchase or sell such securities).