February 5, 2010
With the Super Bowl quickly approaching, I decided to do a bit of research on just how successful companies are after forking up millions for a 30-second commercial spot.
It turns out that the stock price of publicly traded firms that ran Super Bowl ads beat the S&P 500 performance in 10 of the last 12 years. During the two-week period of time just before and after the 1996-2007 Super Bowls, the companies that ran these ads beat the S&P by 1.3%.
So this Sunday when you are on the couch, possibly drinking a beer or wine cooler, don't forget to pay special attention to those TV commercials.
(This article contains the current opinions of the author but not necessarily those of Brighton Securities Corp. The author's opinions are subject to change without notice. This blog post is for informational purposes only. Forecasts, estimates, and certain information contained herein should not be considered as investment advice or a recommendation of any particular security, strategy or investment product. References to specific securities and their issuers are for illustrative purposes only and are not intended and should not be interpreted as recommendations to purchase or sell such securities).