In this industry, benchmarking is the standard measurement for performance. A portfolio manager's success is gauged on how his or her fund faired compared to an appropriate index. A stock fund might be measured against the S&P 500 for instance. This is a mechanism that demonstrates how much value a manager adds for the fund's clients. In my line of work however, it's not that simple. I don't manage a pool of money with absolute returns as my only concern. At Brighton Securities, we pride ourselves on the excellence in service that we provide our clients. We do so by tailoring an investment plan to the individual needs of our clients. Instead of measuring our success against a market index, we track our investment plan's ability to achieve the unique personal goals of our clients. We can help you save for your child's college expenses, buy that boat you've always wanted or meet legacy planning goals. Using our Envision financial planning process we can compile these goals and benchmark our progress towards reaching them. That's real value.

Have a happy New Year.

Sam DiNorma


(This article contains the current opinions of the author but not necessarily those of Brighton Securities Corp. The author's opinions are subject to change without notice. This blog post is for informational purposes only. Forecasts, estimates, and certain information contained herein should not be considered as investment advice or a recommendation of any particular security, strategy or investment product. References to specific securities and their issuers are for illustrative purposes only and are not intended and should not be interpreted as recommendations to purchase or sell such securities).