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Brighton Securities unveils rebrand
Brighton Securities unveils rebrand
Listen to this articleBrighton Securities Corp., an employee-owned financial services firm, has rebranded, believing the new one-letter logo perfectly reflects the company’s goals, stature and commitment.
“The logo is distinctive, versatile, timeless, and memorable — all qualities reflected by the company and successful identities alike,” Doug Hendee, chief sales officer, said in a news release. “In simplifying and elevating the company’s visual identifier to just the ‘Team Brighton B’, the identity is further imbued with long held company values of community, cooperation, collaboration, and other similarly positive notions.”
The rebrand aligns with the firm landing on the 2021 Greater Rochester Chamber of Commerce Top 100 fastest growing privately owned companies in the region.
“The logo strives to communicate the strength of Brighton Securities and its eye on the future — appealing equally to both current and legacy clients as well as a future generation,” Hendee said. “Ultimately, the logo derives its true meaning from the quality of the thing it symbolizes, a unified company — and all the vibrancy, opportunity and potential that this company has come to stand for.”
Brighton Securities is headquartered at 1703 Monroe Ave. with branch offices throughout Upstate as well as Florida, Ohio, North Carolina and New Mexico. A spot on the Chamber’s Top 100 affirms the recent growth by Brighton Securities.
“We do not judge ourselves solely based on awards and recognition, but rather on the quality of our relationship with our clients,” CEO Jai Ramachandran said. “The results of those relationships have driven our growth, as we continue to develop relationships with new clients and financial advisors.”
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